KUALA LUMPUR, Aug 25 (Bernama) — Malaysia’s trusted e-commerce platform, TikTok Shop, championed the ‘Rakyat Disantuni’ spirit ahead of the Merdeka celebrations this year as it marked a milestone of over 130 per cent year-on-year (YoY) sales uplift for homegrown products and local Micro, Small and Medium Enterprises (MSMEs) due to its multi-million-Ringgit support under the #JomLokal initiative.
TikTok Shop Malaysia’s Director of Strategic Partnerships Nur Azre Abdul Aziz said the #JomLokal initiative represents TikTok Shop’s collective and unwavering commitment to empower Malaysian small businesses and spotlight Malaysian-made products.
“Since launching the initiative in 2023, we have funded millions of ringgit worth of additional platform exposure, discount vouchers, and marketing resources every year for thousands of #JomLokal businesses to grow sustainably and scale on TikTok Shop.”
“It is encouraging to witness how this initiative has delivered tangible impact for local MSMEs and strengthened the presence of homegrown brands in the digital economy,” she said in a statement today.
According to the statement, these homegrown brands and products can easily be found on TikTok Shop through the #JomLokal icon that is prominently displayed at the top of the homepage on the app.
Through TikTok Shop’s unique and inclusive full-funnel Shoppertainment ecosystem, #JomLokal businesses are able to seamlessly connect with its nationwide community of shoppers end-to-end from discovery to purchase.
“TikTok Shop has committed to intensifying its support for #JomLokal during the Merdeka festivities and in the coming months. All orders on TikTok Shop are also safeguarded by its Free Return and Refund Policies for worry-free and secure online shopping experiences,” it said.
A local family-owned business, Frisha Classic Desserts and Bakery, has consistently achieved an average of five-digit sales every month, with its growth catapulted by livestreams and shoppable videos.
The bakery’s co-manager, Frisha Fazara Ishak, expressed her family’s gratitude to TikTok Shop for supporting local MSMEs through #JomLokal.
“Having accumulated over 7,000 followers, we truly believe the power of Shoppertainment can level the playing field for small businesses to be discovered and build a loyal customer base. If even my elderly parents in their 70s can do it, anyone can,” she said.
Aspiring entrepreneurs, local MSMEs, and homegrown brands aiming to turbocharge their business growth can register at TikTok Shop Seller Centre and explore the step-by-step tutorials at TikTok Shop Academy.
For more information about TikTok Shop’s #JomLokal initiative, visit https://vt.tiktok.com/ZSALqUU6v/
— BERNAMA
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