SINCE its incorporation in 2022, D&D Property Real Estate Sdn Bhd has swiftly established itself as a formidable player in Malaysia’s property market, specialising in brokerage and project marketing for residential sales, rentals and investments. Its remarkable rise culminated in being listed in the Asean Records 2025 — a recognition earned through an impressive RM3.93 billion in Gross Development Value (GDV) across 8,022 units.
We spoke to the company’s leadership about the milestone achievement, the strategy behind its success, and how it plans to evolve from a national performer into a regional powerhouse.
Q: Congratulations on securing a spot in the Asean Records. What does this achievement say about D&D Property’s position in the regional real estate market?
A: Thank you — this achievement is a proud milestone for our entire team. Recording RM3.93 billion in GDV across 8,022 units is a strong statement of how far D&D Property has advanced in under a decade. It affirms our position as one of Malaysia’s most dynamic and results-oriented real estate agencies, while signalling our growing competitiveness in the wider Asean market. Beyond the numbers, this recognition stands as proof of the consistency, trust and teamwork that define our brand.
Q: What do you believe were the key drivers behind the record-setting GDV conversion rate achieved in 2024?
A: The key driver has always been — and will continue to be — our people. Their hunger to perform, supported by decisive leadership and a strategy grounded in data, makes all the difference. We maintain a relentless focus on execution — from rigorous agent training to precision campaign design.
In 2024, we placed strong emphasis on digital engagement and lead conversion. Every campaign was tracked, analysed and refined. This disciplined, data-driven approach enabled us to achieve an exceptional conversion rate that set us apart from others in the industry.
Q: How does D&D Property approach sales differently from traditional agencies, especially in large-scale project marketing?
A: We don’t see ourselves as a conventional agency. We operate more as a real estate marketing intelligence company.
Traditional agencies often stop at listing and selling properties. We go much deeper — studying buyer behaviour, crafting content strategies and optimising the entire customer journey from awareness to purchase. Our people are trained not just to sell, but to represent the developer’s brand and vision with precision.
This intelligence-led model gives us a strong competitive edge in the demanding world of high-volume project marketing.
Q: Your success reflects strong developer relationships. How do you build and sustain these long-term partnerships?
A: Trust is built on two pillars — performance and integrity. Developers return to us because we deliver measurable results with complete transparency.
We treat every project as a partnership, not a transaction. Our approach begins with understanding the developer’s objectives, providing honest market feedback, and maintaining accountability throughout. Over time, this consistency builds confidence — and that confidence naturally evolves into lasting collaboration.
Q: What trends are shaping Malaysia’s residential property market, and how is D&D Property responding to changing buyer expectations?
A: Today’s buyers are far more discerning and informed. While affordability remains important, lifestyle and convenience now carry equal weight. Homebuyers are seeking well-connected, practical spaces that deliver long-term value.
In response, we’ve sharpened our digital marketing strategy to focus on education and engagement, not just sales. We also work closely with developers early in the planning stage to ensure product design and pricing align with genuine market demand.
Q: With this record behind you, what’s next for D&D Property? Are there plans for Asean expansion or diversification?
A: Absolutely. This record is a milestone, not the finish line. We are exploring regional expansion through strategic partnerships and collaborations within Asean, while diversifying into new segments such as co-living, commercial and mixed-use developments.
Our long-term vision is to evolve D&D Property into a genuine regional powerhouse — a Malaysian brand that competes confidently and credibly across Southeast Asia.
Q: Where do you see the brand in the next five years, particularly in setting new benchmarks for the industry?
A: Our vision is to position D&D Property as the most trusted and innovative real estate marketing brand in Southeast Asia. Over the next five years, we aim not only to break performance records but also to raise professional standards across the industry.
We are investing heavily in technology, advanced training and talent development to future-proof our model. Beyond that, we’re preparing to enter property development — building with the same creativity, precision and passion that define our marketing success.
Ultimately, we want D&D Property to inspire a new generation of real estate professionals — to show that lasting success in this demanding field is built on purpose, passion and integrity.
© New Straits Times Press (M) Bhd
