This post is brought to you by sooka.
sooka, one of Malaysia’s leading homegrown streaming platforms, is celebrating its fourth anniversary with a series of new updates and promotions aimed at enhancing your experience.
The platform, known for its focus on live sports and Asian entertainment, continues to expand its offerings while reinforcing its position as a top player in the local Over-the-Top (OTT) landscape.
To mark the occasion, sooka has rolled out several feature upgrades across both its mobile and TV platforms.
You can now enjoy a refreshed app experience with improved performance, delivering up to twice the speed for smoother browsing and streaming.
An integrated Electronic Programme Guide (EPG) and dynamic tabs (launching soon across platforms) are designed to simplify navigation between live channels and on-demand content.
The sooka TV Stick will be updated to support 4K UHD sports content, aligning with the platform’s emphasis on premium live broadcasts. Meanwhile, 4K UHD support for the TV app will be rolling out soon after.
In parallel, sooka has introduced a new AI-powered chatbot to enhance customer support. This feature provides faster, more accessible assistance for our inquiries and technical issues, reinforcing the platform’s focus on responsiveness and service quality.
As part of the anniversary celebration, sooka is offering several limited-time deals until 31st July 2025. New subscribers can claim 10 days of complimentary access to the Sports and Entertainment plan using the promo code HBDSOOKA. All users also stand a chance to win an LG 86” 4K UHD Smart TV or a sooka TV Stick in a daily giveaway running for 30 days.
In addition, the sooka TV Stick (normally priced at RM349) is available for free with the purchase of a six-month sooka Premium plan at RM249. A special Buy 1 Free 1 deal on the annual pass is also available on sooka.my, giving users two years of access starting from just RM149.
The platform has seen steady growth over the past year, recording 100% year-on-year growth in paying subscribers. It currently ranks as the No.1 sports app in Malaysia and is among the top five highest-grossing apps on the Google Play Store. sooka also maintains high user ratings, with 4.6 stars on Google Play and 4.2 stars on the App Store.
“Our journey over the past four years has been humbling. We’ve built a platform that champions Asian content and live sports while embracing the latest in streaming technology,” said Chu Young Lee, Director of sooka. “Our commitment is to connect Malaysians through sports and Asian entertainment by making it accessible to all. We’re deeply grateful to our fans for making sooka their entertainment app of choice.”
Looking ahead, sooka plans to further enhance its content and service accessibility through partnerships with major telcos and financial institutions. These collaborations are set to roll out in the coming months as part of its ongoing mission to offer greater value to users nationwide.
sooka is available for download on the Apple App Store, Google Play Store, and on major smart TV platforms. For more details on the sooka TV Stick and current promotions, visit sooka.my.
