KUALA LUMPUR: Matrix Concepts Holdings Bhd’s Electrifying Raya Bonanza campaign has generated RM288 million in sales.
The Negri Sembîlan-based property developer rewarded 428 participating homebuyers with prizes worth up to RM1 million.
Running from March 1 to May 31 this year, the campaign offered eligible purchasers a chance to win from a pool of 128 exclusive prizes, including electric vehicles, smart home gadgets and premium household appliances.
The grand prize winner drove home a BYD Sealion SUV, while other prizes included a BYD M6 electric MPV, Blueshark R1 electric motorcycles, iPhone 16 Pro Max devices, Dyson cordless vacuums, smart LED TVs, and home sound systems.
Chai Keng Wai, co-chief executive officer of Matrix Concepts’ property development division, said the campaign reflected the company’s commitment to rewarding homebuyers while fostering a strong sense of community.
“The overwhelming response to the Electrifying Raya Bonanza demonstrates the trust and confidence our customers place in Matrix Concepts.
“Beyond the prizes and festivities, this celebration reflects our promise to deliver not just homes, but lasting value and memorable experiences,” he said.
In line with its ESG initiatives, Matrix Concepts emphasised sustainable living through the inclusion of EVs and energy-efficient products, encouraging greener lifestyle choices among its residents.
Matrix Concepts is moving forward with three new developments in Bandar Sri Sendayan.
Suria Heights is a luxury residential enclave along the township’s prime boulevard, featuring semi-detached homes, cluster homes, and link homes anchored by a 1.86-hectare landscaped lake park.
Eka Heights introduces a 150-hectare township designed to blend modern living with nature.
Its latest residential precinct, Verra, offers freehold two-storey link homes with smart home systems and private backyards.
Laman Sendayan 2, a 49-hectare freehold residential development, caters to multigenerational living with a mix of single- and double-storey link homes.
Following the success of Laman Sendayan 1, this new phase continues Matrix Concepts’ focus on family-centric townships with connectivity, amenities, and thoughtfully planned spaces.
By combining sustainability, lifestyle, and long-term value, Matrix Concepts aims to strengthen its position as a trusted community builder, ensuring its townships remain vibrant and thriving for generations to come.
© New Straits Times Press (M) Bhd
