MELAKA, Nov 7 — The country’s improved capacity in gathering and analysing tourism data more accurately is expected to be a major catalyst for the growth of its tourism sector and the Asean region.
Chief Statistician Datuk Seri Mohd Uzir Mahidin said this included the use of real-time statistical approaches, which enable Malaysia to evaluate the impact of tourism more swiftly and effectively compared to previous conventional methods.
“The use of artificial intelligence (AI) and big data technologies now plays a crucial role in strengthening the country’s tourism statistics capabilities.
“For example, through mobile location data, relevant parties can review tourist movement patterns, popular destinations, as well as their inclination towards certain activities. This data helps us assess facility requirements and plan more accurate interventions,” he said.
He told reporters this after attending the Corporate Social and Recreational Programme held in conjunction with the 15th Asean Community Statistical System (ACSS15) Committee Session at Perkampungan Hang Tuah, Duyong, here today.
Mohd Uzir said these elements are vital since the country’s tourism sector is showing encouraging recovery, with the latest statistics from the Department of Statistics Malaysia (DOSM) recording an increase in the number of domestic and foreign tourists, and Melaka remaining among the popular destinations.
He added that despite economic uncertainty, the tourism sector still recorded the highest value, reaching almost RM210 billion through domestic travel and the arrival of foreign tourists, supported by ongoing promotions.
“For this, the DOSM will assist by providing statistical data that can be used to drive various government initiatives, including the best promotional methods, thus providing a lasting impact and strengthening both the economy and household sectors.
“What is important now is how we can ensure tourists who visit will return, and not just visit only once,” he said.
He added that the success was also supported by the role of public services, which help facilitate the journey and experience of tourists from the country’s entry points to their destinations, through noble values and efficient facilitation—all of which can be further enhanced through accurate data.
Earlier, Melaka, for the first time, hosted the Asean–Malaysia Statistical Forum (AMSF) 2025, which was held in conjunction with the ACSS15 and Asean–Malaysia Stats Week 2025.
The November 5–6 AMSF brought together over 500 delegates, comprising Asean national statistics organisations, academics, industry players, government representatives and students.
The event, which emphasised Malaysia’s Asean Chairmanship 2025 theme of “Inclusivity and Sustainability”, was officiated by Melaka Chief Minister Datuk Seri Ab Rauf Yusoh, and also attended by Deputy Economy Minister Datuk Hanifah Hajar Taib.
The AMSF 2025, organised by DOSM, focused on strengthening regional cooperation, empowering data integration and innovation progress in the statistical system. — Bernama
