KUALA LUMPUR, Aug 5 (Bernama) — Great Eastern Takaful Berhad (GETB) was named the Best Takaful Provider at the prestigious BrandLaureate BestBrands Awards 2025, marking its 15th anniversary with continued commitment to purpose, passion and performance.
In a statement today, GETB said the award was presented at a ceremony held in Singapore on July 31, recognising the company as a trusted and reliable brand committed to delivering value-driven takaful solutions that are simple, accessible, and easy to understand.
“As one of the most coveted accolades in the branding world, being recognised as the Best Takaful Provider signifies a brand’s distinction, value, and leadership in its industry.
“It also acknowledges the company’s ongoing efforts to deliver great customer-centric services powered by digital enhancements that improve speed, efficiency, and ensure dependable support at every touchpoint,” the statement read.
GETB chief executive officer Shahrul Azlan Shahriman was also quoted as saying that the company is honoured to receive the recognition, which reflects the team’s unwavering commitment to delivering comprehensive takaful solutions, guided by the company’s purpose, passion, and performance.
“Great Eastern Takaful will continue to champion its mission of enabling people to help each other in times of need.
“With a strong belief that everyone deserves access to financial protection, we continue to create inclusive takaful solutions that serve the diverse needs of the community, regardless of background, income level, or life stages,” he said.
Continuing its strong focus on community empowerment as part of its business strategy, Great Eastern Takaful integrates sustainability and financial literacy into its business strategy, contributing to nation-building while ensuring long-term value for the community it serves.
“As Great Eastern Takaful celebrates this milestone, it continues to accelerate forward as Malaysia’s trusted family takaful provider, delivering protection with passion, purpose, and an unwavering commitment to excellence,” he added.
Launched in 2010, Great Eastern Takaful is committed to providing comprehensive family takaful solutions which provide health and financial protection in its effort to narrow the protection gap amongst Malaysians, including the lower income segments (B40).
–BERNAMA
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