KUALA LUMPUR: REV Media Group’s flagship annual event, Exploding Content 2025, returns from Sept 30 to Oct 2 at Basecamp Bangsar.
Now in its eighth edition, the event introduces a bold new theme: “Experience Content”, with the tagline “Where Campaign Comes to Life.”
This theme highlights a core principle in today’s digital landscape — from ideas to platforms to content, everything is connected.
Exploding Content 2025 will feature engaging sessions, immersive brand showcases, and hands-on experiences that demonstrate how creative campaigns evolve from concept to execution.
For the first time, Exploding Content will be hosted at Basecamp Bangsar, featuring two exclusive sessions each day at 10am and 3pm.
More than just a showcase, this year’s event invites attendees to step behind the curtain — to explore, interact, and experience first-hand how Malaysia’s most-loved content is created and why it resonates with millions of audiences daily.
“Exploding Content has always been about anticipating what audiences want and showing how brands can meet them there.
“This year, with the Experience Content theme, we’re taking it a step further, bringing campaigns to life through real connections, interactive showcases, and insights that matter.
“At REV, we believe content is not just consumed, it’s experienced, and that’s what we want every partner and guest to take away this year,” said REV Media Goup chief executive officer Samuel Wee.
This year’s edition will spotlight three core themes that define how content creates impact:
-Chain Reaction – How engaging content sparks momentum and drives continued demand.
-Culture to Content – How cultural insights, combined with AI innovation, can be transformed into new storytelling experiences.
-Collection of Communities – How meaningful connections with communities cut through the noise and deliver lasting impact.
Since its debut in 2017, Exploding Content has grown into one of Malaysia’s most anticipated marketing events.
What started as a platform to explore the evolving consumer journey has since become a stage for bold ideas, creative storytelling, and meaningful campaigns.
Each year reflects the changing media landscape — from consumer journeys and influencer marketing, to people-first and fan-driven strategies.
Today, Exploding Content continues to bring together brands, marketers, and planners to see how ideas, platforms, and content connect to create real impact.
Exploding Content 2025 is designed for marketers, brand and product managers, business owners, and media planners who want to discover what’s next in digital content — and how to turn ideas into experiences that truly engage.
To learn more or send in an enquiry about Exploding Content 2025, visit https://revmedia.my.ends/
© New Straits Times Press (M) Bhd
