KUALA LUMPUR, Oct 13 — CapitaLand Investment (CLI) has launched CapitaPlus, a digital multi-rewards and engagement platform that aims to redefine the shopping experience across its Malaysian mall portfolio while supporting tenants through data-driven insights and digital innovation.
Launched on October 3, CapitaPlus marks a key milestone for the real estate group as CapitaLand celebrates its 25th anniversary this year. The new platform underscores CLI’s continued commitment to building a more connected, agile and sustainable retail ecosystem in today’s digital-first era.
Positioned as more than a conventional loyalty programme, CapitaPlus integrates shopping, rewards and redemptions into one intuitive mobile-friendly hub. It bridges online and in-person retail experiences, allowing shoppers to enjoy a seamless and rewarding journey each time they visit a CapitaLand mall in Malaysia.
“Providing a seamless retail experience is essential to connecting our shoppers with our retailers,” said Selina Ng, Managing Director of CapitaLand Investment (Malaysia). “CapitaPlus brings this vision to life, reflecting CLI’s agility in adopting a digital-first approach that not only elevates the customer journey but also adds value for our retail partners and fosters a sustainable retail ecosystem.”
Accessible through its dedicated website, CapitaPlus allows shoppers to sign up for free, shop at participating malls and upload their receipts to unlock rewards such as e-vouchers and exclusive promotions. Over the next few months, the platform will roll out additional features, including automated lucky draw entries, enhanced privileges for Kids’ Club members and tourists, parking benefits and cash rebates.
CapitaLand Investment Malaysia managing director Selina Ng says CapitaPlus reflects the group’s agility in adopting a digital-first approach to elevate customer and tenant experiences. — Picture courtesy of CapitaLand Investment
By shifting to digital redemptions, CLI says the platform not only boosts operational efficiency but also supports its sustainability goals by cutting down paper usage.
For tenants, CapitaPlus doubles as a powerful engagement and sales tool. With built-in analytics and campaign capabilities, it enables targeted promotions, personalised rewards and timely insights to drive footfall and strengthen shopper-tenant connections. This data-led approach transforms traditional tenancy models into dynamic, collaborative partnerships that empower tenants to thrive in a competitive market.
The launch of CapitaPlus also reinforces CLI’s environmental, social and governance (ESG) commitments, aligning digital innovation with sustainable practices. The company said the move to paperless redemptions streamlines operations and positions CLI as a leader in shaping the future of retail where convenience, community and sustainability converge.
To celebrate the launch, CapitaLand is running a special promotion — the “Top Spender Takes Off with ASEAN Explorer Pass” campaign. From October 3 to November 2, 2025, shoppers who sign up for CapitaPlus and spend at participating malls will stand a chance to win an AirAsia ASEAN Explorer Pass, offering unlimited flights across the region for one year. The top seven spenders at each mall will be named winners.
