BTH: Influencers, rage bait content and the ethics of going viral [WATCH]

KUALA LUMPUR: In a week where public outrage erupted over a viral video involving a homeless man and a group of content creators, a larger conversation has emerged — one that goes beyond finger-pointing. What happens when the pursuit of clout and clicks overshadows our sense of decency?

In this episode of Beyond the Headlines, we take a hard look at digital ethics, rage baiting, and the future of content accountability in Malaysia.

Our guest this week, Mediha Mahmood, CEO of the Communications and Multimedia Content Forum (CMCF), offers insight into the current framework that governs digital content in Malaysia — the Content Code.

While the Code isn’t legally binding, it serves as a reference point for best practices in content creation and moderation.

We ask:

• Is rage bait just a trend, or a threat to societal empathy?

• Are audiences encouraging bad behaviour through engagement?

• How do we hold creators accountable without tipping into digital vigilantism?

Mediha also discussed the importance of digital literacy, the fine line between accountability and online harassment, and whether platforms like TikTok and YouTube are doing enough to regulate harmful content locally.

Also in focus, parliament this week called for urgent reform in fully residential schools intensified after the tragic death of Zara Qairina Mahathir, allegedly due to bullying.

MPs across the aisle demanded action, with some parents now fearing to send their children to these institutions.

The Education Ministry has introduced “Bangkit Bermaruah”, a restorative programme for suspended students — but questions remain about its effectiveness.

At the core of both issues the need to protect the vulnerable were highlighted — both online and offline.

Watch the latest episode on NST Online’s YouTube channel.

*This episode was recorded on Aug 7

© New Straits Times Press (M) Bhd

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