JOHOR BAHRU, Nov 8 (Bernama) — Tourism Malaysia is leveraging the fifth edition of The Star Karnival Cuti-Cuti Malaysia as a platform for business-to-business (B2B) engagement, aiming to strengthen cross-border tourism and showcase Malaysia’s diverse destinations, cuisine, and cultural experiences.
Tourism Malaysia deputy director-general (Promotions II) Lee Thai Hung said the carnival, held in Johor Bahru in collaboration with Star Media Group, also includes a B2B session bringing together industry players from Singapore and Malaysia to facilitate business matching and promote new travel packages.
“Through this B2B session, we provided a platform for industry players to introduce their latest programmes and destinations,” he said, noting that the session enabled participants to explore non-traditional destinations and offerings beyond conventional packages.
He said this in a press conference after officiating The Star Karnival Cuti-Cuti Malaysia Johor at Paradigm Mall Convention Centre here today.
Lee added that although the carnival is in Johor, it covers the whole of Malaysia, with participants from Sarawak, Sabah, Pahang, and other states promoting their destinations and traditional cuisine.
“This approach allows us to focus on cross-border tourism, particularly attracting Singaporeans and other foreign visitors entering Malaysia via land at Johor,” he said.
Lee said the response from industry players had been encouraging, with preparations and interest increasing as the country gears up for Visit Malaysia 2026 and Visit Johor 2026.
He also highlighted recent support from the Minister of Tourism, Arts and Culture, Datuk Seri Tiong King Sing, who conducted site visits to assess readiness for next year’s Visit Malaysia 2026 and Visit Johor 2026 programmes.
“We hope that through feedback from both Singaporean and local industry participants, we can assist them to be better prepared and fully ready to achieve our tourism targets in 2026,” he said.
The Star Karnival Cuti-Cuti Malaysia Johor, held from Nov 7 to 9, continues to showcase Malaysia’s cultural diversity, traditional cuisine, and unique travel experiences while serving as a strategic platform for business collaboration in the tourism sector.
— BERNAMA
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