Malaysia Oversight

“Annyeonghaseyo!” Korean Greetings Charm Tourists At Kota Kinabalu Fruit Stalls

By Bernama in November 12, 2025 – Reading time 3 minute
“Annyeonghaseyo!” Korean Greetings Charm Tourists At Kota Kinabalu Fruit Stalls


By Muhammad Saufee Rosman

KOTA KINABALU, Nov 12 (Bernama) — “Annyeonghaseyo! Mango mas-isseoyo (delicious mango)!” The friendly Korean words rang out not in Seoul, but from cheerful fruit sellers at D’Walai Haruman in Anjung Kinabalu, previously known as the Kota Kinabalu Handicraft Market.

Several mango stalls also displayed price tags and signs in Hangul, drawing the attention of visitors, particularly foreign tourists eager to enjoy the fresh tropical fruit.

Amid the buzz, an inspiring story unfolds of local youths determined to learn Korean, all to provide their customers with the best possible experience.

For 21-year-old Fauzi Radan, fluency in speaking, reading, and writing Hangul was the result of four years of personal dedication, not formal lessons.

“Many Korean tourists come here to buy fruit, so I’ve been picking up their language slowly. I first started with a friend from Korea, and over time it just became natural,” he told Bernama recently.

The Kota Kinabalu native said that being able to speak a foreign language not only makes trading easier but also turns his family’s 25-year-old stall into a popular spot for Korean tourists.

“Sometimes, Korean visitors post about our stall on social media. Being able to speak their language makes them feel more comfortable and appreciated.

“They correct me if I say anything wrong, and that helps me learn more,” said Fauzi, who has been helping his family sell fruits over the past four years.

According to Fauzi, sales usually pick up at the end of the year when many Korean tourists visit the city, with most of them taking home local mangoes as souvenirs.

Muhammad Zaidi Gapul, 17, has also mastered Korean, learning the language via social media to help sell mangoes at his family’s stall.

“I started learning from TikTok when I was 12. It was difficult at first, but over time I got the hang of it,” he said, adding that he has been helping his family run the business for the past year.

Being able to speak Korean gives the teenager a big advantage when dealing with Korean tourists, who enjoy interacting with local traders.

“If we don’t speak Korean, it’s hard for them to understand us. But speaking their language makes them feel more comfortable and friendly,” he added.

Meanwhile, a Korean tourist, Andrew Lee, 55, said he appreciated the warm and genuine effort of the local fruit sellers in learning his native language.

“It’s really nice when the sellers speak Korean. It makes us feel more connected, almost as if we were back home but surrounded by tropical warmth and friendly smiles. 

“This is my seventh time coming to Kota Kinabalu. Usually, I come alone but this time I’m here with my wife and son. We love buying local fruits here because they’re fresh and so delicious,” he added.

–BERNAMA


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