KUALA LUMPUR: Alliance Bank Malaysia Bhd has teamed up with SofaX in a strategic partnership that will channel up to RM45 million in furnishing credit rebates to its new and existing mortgage customers.
SofaX, the country’s first home design visualisation platform, offers homeowners a full range of design and furnishing services through virtual reality (VR) technology and a curated network of merchants.
Alliance Bank said the partnership is part of its effort to expand product offerings and provide customers with added value through lifestyle-related benefits.
Through its collaboration with Alliance Bank, mortgage customers who take up a loan or financing of RM300,000 and above with credit insurance will be eligible for RM15,000 in furnishing credit rebates.
The credits can be used for home design, furnishings, electrical appliances and more at over 100 participating merchants via the SofaX app.
Alliance Bank group chief consumer banking Gan Pai Li said modern homeowners are becoming increasingly sophisticated, as shown by a growing demand for avenues to elevate their personal home space.
“By working closely with like-minded organisations such as SofaX, we are not only providing financial support to our customers to own a property but also encouraging them to transform that property into a place that they can truly call home,” she said in a statement.
© New Straits Times Press (M) Bhd
