KUALA TERENGGANU: A total of 11.5 tonnes of fresh chicken priced at RM4 per kilogramme were sold out within an hour at the Rahmah Madani Sales Programme, a government initiative aimed at easing living costs by offering essential goods at subsidised prices, held here today.
With market prices around RM8 per kg, the special sales initiative offers food and household essentials at subsidised prices to ease costs for low- and middle-income groups.
This large amount of 11.5 tonnes of fresh chicken at subsidised prices is enough to feed roughly 57,500 people, or about 14,375 families, in a single meal.
Today’s sales programme, which brought together three of the largest supermarket chains, sold various essential items, including school supplies, at discounts of more than 30 per cent.
Today’s PJRM, which brought together three of the largest supermarket chains, sold various essential items, including school supplies, at discounts of more than 30 per cent.
A survey found that some supermarkets offered discounts exceeding 40 per cent, between 10 and 30 per cent higher than the subsidised prices set by the Terengganu Domestic Trade and Cost of Living Ministry (KPDN).
State KPDN director Mohd Mufsi Lat, when met after engaging with supermarket operators participating in the PJRM at the Chendering Industrial Area, said the programme attracted more than 10,500 visitors, with an estimated sales value of RM80,000.
“Each visitor purchased various items, including necessities, and was able to save between RM150 and RM200 on their purchases.
“Based on the response, we plan to hold large-scale programmes regularly, involving a combination of several supermarkets in each parliamentary constituency once a month next year.
Prime Minister Datuk Seri Anwar Ibrahim, through the presentation of Budget 2026, has allocated RM60 million for its implementation next year.
Mohd Mufsi said supermarket operators participating in the programme are allowed to offer discounts beyond the government-set limit of 10 to 30 per cent.
“We found that selected supermarket operators offered subsidised prices exceeding 40 to 45 per cent, including controlled items such as cooking oil, wheat flour and rice.
“For large-scale programmes in eight parliamentary constituencies in the state next year, we plan to organise the programme over two to three days to allow residents to shop at subsidised prices of between 10 and 30 per cent,” he said.
For large-scale programmes in eight parliamentary constituencies in the state next year, the plan is to run the events over two to three days to allow residents to shop at subsidised prices of 10 to 30 per cent.
© New Straits Times Press (M) Bhd
