KUALA LUMPUR, Sept 18 (Bernama) — Sime Darby Property Bhd today launched a new logo, reaffirming its role as a trusted leader and nation builder with a legacy spanning over 50 years in property development.
Its chairman, Datuk Rizal Rickman Ramli, said the brand refresh is a strategic evolution to ensure the group continues to deliver sustainable value for all stakeholders.
He said every step the group takes is guided by careful consideration to remain relevant, to create meaningful impact, and to contribute to Malaysia’s growth in ways that matter, from sustainability and biodiversity to partnerships and customer experience.
“As a company under the stewardship of Permodalan Nasional Bhd (PNB), our mandate has always extended beyond business performance. We share PNB’s vision for nation-building and social advancements.
“This brand refresh sharpens our focus on that responsibility, reinforcing our role in developing sustainable communities, supporting local businesses, and creating opportunities that benefit Malaysians,” he said during the brand refresh launching ceremony here today.
Meanwhile, group managing director and chief executive officer Datuk Seri Azmir Merican said the Sime Darby Property brand is a promise built on decades of delivery while highlighting that staying relevant requires evolution.
He said that from Sime UEP Properties Bhd to today’s Sime Darby Property, the group’s inherent legacy has always been about creating townships that endure and communities that thrive.
“We are not wiping the slate clean, nor are we discarding what has brought us this far.
“This brand refresh comes at a pivotal moment in our journey. It reflects not just who we are today, but the strategic direction we are charting for the years ahead,” he said.
Azmir highlighted that the group’s industrial and logistics developments, like the City of Elmina and Bandar Bukit Raja, are not just buildings, as these developments are also shaping economic corridors and attracting global businesses through strategic partnerships.
“In parallel, our investment and asset management platform is expanding, with retail, commercial, and industrial assets that provide recurring income and long-term stability to complement our core business and provide stability for the future,” he said.
According to Sime Darby Property, the brand refresh also reflects the group’s strategic priorities under its SHIFT25 strategy, which has entered its final phase.
“This includes strengthening recurring income streams and establishing itself as an urban solutions provider. This direction is already visible in its industrial and logistics portfolio, as well as its entry into the data centre segment at Elmina Business Park,” it said.
With a legacy that spans over 50 years in property development and more than 200 years through the heritage of Guthrie, Golden Hope, and Sime Darby, the group has long played a defining role in shaping Malaysia’s townships and communities.
From pioneering projects such as Taman Melawati and Subang Jaya to award-winning townships like Bukit Jelutong and the City of Elmina, Sime Darby Property has delivered more than 100,000 homes across 26 active townships, today serving more than 300,000 Malaysians.
— BERNAMA
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