KUALA LUMPUR: Global digital talent development firm GloCoach has officially entered the Malaysian market, setting the stage for a profound transformation in how organisations assess, develop and retain talent.
With a strong presence across North America, Europe, the Middle East and Asia-Pacific, GloCoach’s expansion into Malaysia is led by its founder and chief executive officer Robert Abbanat, alongside Datuk Seri Rosman Mohamed, who joins as senior advisor for the region.
At the core of GloCoach’s offering is LANCE, its proprietary AI-powered behavioural assessment and development platform.
“LANCE uses advanced machine learning to analyse employee behaviours, leadership styles, and growth potential with unmatched precision and objectivity.
“Designed to eliminate bias, LANCE provides data-driven insights free from subjective influence, enabling fairer evaluations and smarter talent decisions.
“LANCE is a game changer. It’s not just about identifying strengths and gaps, it’s about empowering human resources teams and business leaders with real-time, unbiased and actionable data to accelerate performance and equity across the organisation.
“We believe the future of work must be inclusive, intelligent and deeply personalised, where LANCE delivers exactly that,” said Abbanat.
He added by blending human insight with AI precision, GloCoach ensures that talent development is not only effective but also ethical.
“Unlike traditional assessments often marred by unconscious bias, LANCE evaluates individuals based on consistent behavioural data across contexts, ensuring equal opportunity for advancement regardless of background, gender or personal history.”
Meanwhile, Rosman said, “GloCoach is bringing a future-ready approach to Malaysian organisations. Our businesses now have access to tools that rival those used by the world’s leading firms, not only to elevate leadership capabilities but to build a more meritocratic and inclusive workforce.
“GloCoach’s entry into Malaysia is timely, aligning with national priorities in digital transformation and upskilling. The platform’s unique combination of virtual coaching, AI-powered assessments, and enterprise-ready analytics provides a full-stack solution to meet the growing needs of human resources departments and C-suites alike.”
© New Straits Times Press (M) Bhd
