Malaysia Oversight

Apple Store The Exchange TRX to open early on iPhone 17 launch day

By SoyaCincau in September 18, 2025 – Reading time 2 minute
Apple Store The Exchange TRX to open early on iPhone 17 launch day


Malaysia’s first Store (and the only one so far) at The Exchange TRX will be opened slightly earlier than usual this Friday, 19 September, which is the launch day for the new iPhone 17. made a similar move during the launch day of iPhone 16 last year.

iPhone 17 Launch Day - Apple Store The Exchange TRX Opening Times

On normal days, The Exchange TRX would only open its doors at 10:00 AM, which is the general opening hours of the shopping mall. Similar to last year, Apple has marked the store hours for 19 September as “special store hours” on its website and Apple Store app.

Can I still self-pickup 17 at Apple Store The Exchange TRX tomorrow?

While it is usually much more convenient to receive your new in the comfort of your home, there are also many out there who prefer to obtain their device directly at the retail store. Furthermore, we are talking about the Apple Store here, which means the vibe would be different, as you can see from last year’s 16 launch video above.

However, it is already too late to book an In-Store Pickup session at Apple Store The Exchange TRX for 19 September, though. If you tried to purchase any of the iPhone 17 models through Apple Malaysia’s website or Apple Store app right now, you are not able to choose the self-pickup option.

iPhone 17 Launch Day - Apple The Exchange TRX

At the same time, Apple appears to have disabled the ability to reserve a Shop with a Specialist session at Apple Store TRX for the time being as well. A staple feature of Apple Stores worldwide, Shop with a Specialist allows customers to have a one-on-one shopping session with an Apple Store’s staff member who will be there to answer any questions they have regarding Apple products.





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