KUALA LUMPUR: The Malaysia International Halal Showcase (Mihas) returns for its 21st edition at the Malaysia International Trade and Exhibition Centre (Mitec), Kuala Lumpur, from Sept 17 to Sept 20, 2025.
Organised by the Malaysia External Trade Development Corporation (Matrade), MihaS 2025 will be officiated by Prime Minister Datuk Seri Anwar Ibrahim on Sept 19.
Recognised as a significant platform for the halal sector, Mihas 2025, themed “Pinnacle of Halal Excellence”, will see the participation of 45,000 visitors, 2,400 booths, as well as exhibitors and buyers from 80 countries, according to Matrade in a statement today.
The trade promotion agency said the four-day event will provide global businesses, policymakers, and industry thought leaders opportunities for deals, dialogues, and collaboration through its multiple components, including exhibition, incoming specialised buying mission (INSP), Knowledge Hub seminars and an awards ceremony.
Matrade said this year’s Mihas invites trade visitors to a well-curated exhibition space highlighting halal food and beverage, pharmaceuticals, medical devices, Islamic finance, fashion and lifestyle products, personal care, cosmetics, and Muslim-friendly tourism. “Mihas 2025 serves as the trade component of the Global Halal Summit (GHaS), underlining Malaysia’s commitment to advancing standards, innovation, and transnational partnerships as the halal sector develops further,” it added.
Following the success of Mihas in Dubai in 2024, the agency noted that this year introduces Mihas@Shanghai, to be held from Nov 5 to Nov 10, in conjunction with the China International Import Expo (CIIE). Matrade said Malaysian enterprises would benefit from a dedicated platform to present their products and services to the Chinese market, one of the world’s largest and fastest-growing halal consumer bases.
“Through responsible partnerships and bilateral cooperation, exemplified by a memorandum of understanding (MOU) between Matrade and the CIIE Bureau, MIHAS@Shanghai enables participating companies to strengthen their global competitiveness and build lasting business connections with buyers across East Asia and the wider region,” said Matrade.
In 2024, Mihas set a new benchmark by recording sales of RM4.3 billion.
– BERNAMA
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