KUALA LUMPUR: Pos Malaysia has appointed NP Digital Malaysia as part of its efforts to modernise one of Southeast Asia’s most established heritage brands into a digital-first logistics player.
NP Digital will primarily focus on running Pos Malaysia’s nationwide campaigns for peak seasons, like double-digit sales and festive periods, while humanising the brand through social media.
In a statement, NP Digital said the year-long retainer covers paid media, social media and search engine optimisation (SEO) management.
It aims to strengthen Pos Malaysia’s online presence, drive measurable growth and engage both existing and next-generation customers.
The partnership comes as Pos Malaysia faces intensifying competition from private logistics and e-commerce players, underscoring the need for a more strategic and digitally driven approach.
This includes addressing siloed customer journeys, improving visibility on business impact, and modernising the brand to engage younger, digitally savvy audiences.
“We help Pos Malaysia reach audiences across screens, search, and social media, while turning awareness into measurable business results,” said NP Digital senior director of business development Marcus Siow.
NP Digital was selected following a competitive pitch, demonstrating its expertise in performance marketing, strong regional presence and ability to drive business growth.
The engagement builds on a previous collaboration in late 2023 focused on SEO, which expanded into media in 2024 and social media in 2025.
Targeted initiatives will also focus on small and medium enterprises (SMEs), business-to-business brands and e-commerce sellers.
This also include digital activations for Pos Malaysia’s value-added services, such as same-day delivery, insurance products, international shipping and stamp collections.
NP Digital will work to enhance and optimise discoverability across search engines, reinforcing Pos Malaysia’s position as the go-to choice for delivery, logistics and retail needs.
By leveraging NP Digital’s audience-first strategies and full-funnel approach, Pos Malaysia aims to expand adoption of its courier, retail, and financial services while strengthening its role as both a heritage brand and modern logistics player in Malaysia’s digital-first economy.
NP Digital will also support Pos Malaysia’s upcoming social media initiatives, designed to engage communities across both urban centres and rural areas.
Fiona Liao, group chief marketing, communications and sustainability officer at Pos Malaysia, said the company, through its partnership with NP Digital, is taking a significant step forward in deepening connections and enhancing its relevance and value to customers across all touchpoints.
“Pos Malaysia has always been about delivering connections and improving lives. In today’s digital era, this also means connecting with our customers online, and meeting them where they are, whenever and wherever they choose,” she said.
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