Malaysia Oversight

AI won't replace human creativity in filmmaking, says Fahmi

By NST in September 12, 2025 – Reading time 2 minute
AI won't replace human creativity in filmmaking, says Fahmi


KUALA LUMPUR: Artificial intelligence (AI) will not replace the much-needed human element in storytelling and filmmaking, said Datuk Fadzil.

The communications minister cautioned filmmakers against over-reliance on generative AI in their movies, calling for a balance in integrating technology with human creativity.

“AI cannot replace human agency. We must not hand everything over entirely to AI.

“What’s really interesting about the use of AI, particularly in filmmaking and if you’re talking about the pre-production process, is often times you use it to come up with a storyboard, the mood board to help adjust your script.

“You can try to get AI to write your script, but you’ll never get it right,” said in his keynote address at the launch of Tunku Abdul Rahman University of Management and Technology’s (TAR UMT) Faculty of Communication and Creative Industries Film Festival here yesterday.

The event was themed “Alkisah: The Wonders of Asian Folklore”.

Present were National Film Development Corporation (Finas) chief executive officer Datuk Azmir Saifuddin Mutalib, TAR UMT Board of Governors and Alumni Council chairman Tan Sri Chan Kong Choy and TAR UMT president Professor Datuk Dr Lee Sze Wei.

also reflected on the evolution of filmmaking, noting the shift from costly 35mm celluloid to easily accessible digital tools.

“Back then, when we talked about film, we meant 35mm celluloid.

“Today, with a mobile phone, you can do so much more.”

Despite the rapid changes in technology and viewing habits, Fahmi assured students that the industry remained resilient.

“Things are changing, but we will change with the times. Don’t be afraid, the industry is robust.”

Encouraging students to broaden their cinematic horizons, he urged them to attend film festivals to discover works beyond mainstream cinema.

“At festivals, you can watch films that may never be available online.

“It is also about witnessing culture together and building a sense of community,” he added.

© New Straits Times Press (M) Bhd



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