PUCHONG: Prasarana Malaysia Bhd will rename six travel passes starting from Nov 1 to make them more recognisable as part of the Rapid network and to promote the use of the national language.
The six passes are Rapid Kembara (previously MyTourist Pass), Rapid Kota (MyCity Pass), Rapid Mesra (OKU Smile Pass), Rapid Keluarga (Pas Keluarga Malaysia), Rapid Pelajar (MyRapid Pelajar) and Rapid Emas (MyRapid Warga Emas).
Its president and group chief executive officer Amir Hamdan said the rebranding marks an important strategy to enhance the Rapid identity and make it more recognisable to users yesterday at the Taman Perindustrian Puchong LRT station.
“This rebranding step is an important strategy to strengthen the Rapid identity and to make it comprehensive to users,” Amir said at the Santai Bersama Rapid KL 2.0 event during the launch of #RakanRapid.
He said this rebranding is not just for visual purposes but to be aligned with the government’s commitment to elevate the use of our national language Bahasa Melayu.
“This rebranding is also Prasarana’s initiative in support of Visit Malaysia 2026. For example, international visitors can use Rapid Kembara to explore the city easily,” he said.
At the event, Amir also launched #RakanRapid, a new initiative that celebrates the diversity of public transport users while strengthening the Rapid brand identity.
The campaign features a set of characters representing different commuter groups from students to families, senior citizens and persons with disabilities.
This is to reflect the inclusive spirit of public transport users.
“Rapid users are beyond public transport riders, they encompass our bigger community which we call #RakanRapid,” he said.
“These characters will appear across our media platforms and gradually be featured on our products, representing the diverse groups of people who use our services in their daily lives,” he said.
When asked about the new passes rollout mechanisms, Amir said that existing cardholders can continue using their current cards, but receipts will reflect the new pass names.
New concession cardholders, however, will receive rebranded cards.
There will be no new physical cards for non-concession ones.
Besides announcing the new initiative, Amir said the event also provides an opportunity for local entrepreneurs to showcase their products, ranging from food to lifestyle items.
“The participation of 35 local entrepreneurs shows our commitment to supporting the community and boosting the local economy around our service areas,” he said.
Amir also shared that as of yesterday the number of riders has been stagnant amidst the road closures.
“It’s quite balanced, not a significant rise or drop in the number of riders. It’s the usual number during weekends,” he said.
